Bookmydine, a London-based startup, embarked on a mission to transform the restaurant reservation experience. With a focus on London, Birmingham, Manchester, and Leeds, their application provides customers with the ability to view restaurant tables in a 360° perspective before making a reservation.

Bookmydine identified a common problem faced by restaurant-goers who wanted to see their table and the ambiance before reserving it. The consequences included dissatisfaction and uncertainty among potential customers, leading to lost business for restaurants. The hesitations stemmed from the need to secure investment to turn their innovative idea into reality.

Easy Capraise partnered with Bookmydine to create a visually engaging and easy-to-understand pitch deck that effectively conveyed the problem and the solution to potential investors. The deck highlighted how the 360° table views provided by the app addressed the core issue, making the reservation process more enjoyable and informative for customers.

With the new pitch deck in hand, Bookmydine successfully secured £1.1 million for their first-round investment, providing them the necessary resources to launch the app. Additionally, Easy Capraise developed a flexible financial model that helped Bookmydine gain a deeper understanding of their business model, including revenue projections, cost estimates, and key performance indicators. This financial model was instrumental in shaping their business strategy.