Case Study Page

BakeX, a subsidiary of Holding AutomationX, is a key player in the bakery automation industry. Based in North America, BakeX has been on a mission to revolutionize the bakery market by introducing cutting-edge automation solutions to bakeries.

BakeX sought to capture the North American bakery market’s vast potential but faced challenges in convincing their holding company, Holding AutomationX, of the merits of their strategy. The consequences included missing out on a significant market opportunity and potential loss of market share. Hesitations were related to securing the necessary resources and collaboration with other subsidiaries.

BakeX partnered with Easy Capraise to craft a compelling and meticulously designed strategic deck. This deck showcased a clear plan for market expansion, supported by robust financial models and data-driven rationales. The collaboration between BakeX and other subsidiaries within Holding AutomationX was emphasized to achieve market dominance.

With the help of the strategic deck, BakeX successfully secured funding from Holding AutomationX to support their market expansion strategy. The financial models and data-driven approach demonstrated the potential for substantial revenue growth and increased market share. BakeX and their collaborating subsidiaries are on track to achieve their projected revenue targets by 2026.

Hoolia, based in the Netherlands, is a pioneering company specializing in data centers that leverage solar power. Their innovative approach benefits both building owners and the environment, making them a unique player in the data center industry.

Hoolia recognized the untapped potential of utilizing building roofs for solar panels and offering data center services to building owners. However, convincing building owners of the benefits of this sustainable approach posed a challenge. The consequences included missed opportunities for both economic and environmental benefits.

Hoolia partnered with Easy Capraise to create a tailored presentation deck specifically designed for building owners. The deck showcased the concept of using solar panels on rooftops to generate electricity and heat, which would be utilized to power their data centers located within the buildings. The economic benefits were clearly presented, demonstrating cost savings for building owners.

Hoolia’s customized deck and strategic approach successfully secured partnerships with building owners, paving the way for the integration of their innovative technology. By utilizing solar power and providing electric power and heat to the buildings, Hoolia offered significant cost savings and environmental benefits. The economic, social, and environmental impacts of the project were highlighted, showcasing the win-win scenario for both Hoolia and building owners.

Bookmydine, a London-based startup, embarked on a mission to transform the restaurant reservation experience. With a focus on London, Birmingham, Manchester, and Leeds, their application provides customers with the ability to view restaurant tables in a 360° perspective before making a reservation.

Bookmydine identified a common problem faced by restaurant-goers who wanted to see their table and the ambiance before reserving it. The consequences included dissatisfaction and uncertainty among potential customers, leading to lost business for restaurants. The hesitations stemmed from the need to secure investment to turn their innovative idea into reality.

Easy Capraise partnered with Bookmydine to create a visually engaging and easy-to-understand pitch deck that effectively conveyed the problem and the solution to potential investors. The deck highlighted how the 360° table views provided by the app addressed the core issue, making the reservation process more enjoyable and informative for customers.

With the new pitch deck in hand, Bookmydine successfully secured £1.1 million for their first-round investment, providing them the necessary resources to launch the app. Additionally, Easy Capraise developed a flexible financial model that helped Bookmydine gain a deeper understanding of their business model, including revenue projections, cost estimates, and key performance indicators. This financial model was instrumental in shaping their business strategy.

BAW Ventures, a US-based venture capital firm, is at the forefront of fostering growth, innovation, and disruption in key sectors such as AI, healthcare, energy, and Web3. Their mission is to support promising startups and entrepreneurs in these industries through strategic investments.

BAW Ventures aimed to raise capital for their VC fund, primarily from Limited Partner (LP) investors. Convincing LPs to invest required a clear and compelling pitch deck that demonstrated their investment strategy, deal-sourcing capabilities, and risk management. The consequences of not raising capital included missing opportunities to support innovative startups in their target industries.

BAW Ventures collaborated with Easy Capraise to craft a highly customized LP pitch deck tailored specifically for LP investors. The deck showcased BAW Ventures’ investment thesis, emphasizing their use of Special Purpose Vehicles (SPVs) to support pre-seed and seed-stage founders. It also highlighted their industry connections and extensive growth services, which gave them a competitive edge in the VC landscape.

With the new pitch deck, BAW Ventures effectively communicated their investment criteria and overview to LP investors, providing a clear roadmap for their investment strategy. The deck outlined a comprehensive deal sourcing structure and risk management strategy, instilling confidence in the LPs. As a result, BAW Ventures successfully raised the capital needed for their VC fund.